Attendees
[eventador_banner8 date=”18 June 2025, Dead Sea, Jordan” title=”Content Creators Conference” sub_title=”Join the biggest
content creators conference
in Jordan.”][/eventador_banner8]
[eventador_heading3 title=”WHAT IS
HIGHLIGHT JORDAN
SUMMIT?” desc=”Highlight Jordan is a premier conference scheduled to take place at Kempinski Hotel Dead Sea on 18 June 2025, dedicated to shaping the future of influencer marketing, exploring cutting-edge trends in storytelling, and unleashing creativity for the digital age.”]
350+
150+
Content Creators
35+
Speakers
[eventador_feature_img img=”227506″ img_alt=”alt”][/eventador_feature_img]
[eventador_about][eventador_label label=”HIGHLIGHT JORDAN MAIN THEMES” /][eventador_list class=”m-top-10″][eventador_list_item item=”Innovation in Content Creation: Exploring the latest tools, techniques, and trends that are revolutionizing content creation.” /][eventador_list_item item=”Influencer Marketing: Delving into strategies that enhance brand engagement and reach through influencer partnerships.” /][eventador_list_item item=”Digital Storytelling: Examining the art of storytelling in the digital age and its impact on audience engagement.” /][/eventador_list]
[eventador_label label=”WHY ATTEND?” /]Highlight Jordan will provide attendees with valuable insights, practical skills, and networking opportunities.[eventador_list class=”m-top-10″][eventador_list_item item=”Inspiration and Insight: Gain insights from industry leaders and pioneers in content creation and digital marketing.” /][eventador_list_item item=”Networking Opportunities: Connect with top influencers, content creators, and digital marketing experts.” /][eventador_list_item item=”Cutting-Edge Strategies: Learn about the latest trends and innovations in influencer marketing and digital storytelling.” /][/eventador_list][/eventador_about]
[eventador_heading2 top_title=”MEET OUR CREATORS” title=”HIGHligHT JORDAN SPEAKERS” desc=”Highlight Jordan gathered the brightest minds Shaping the Future of Content Creation!”]
[eventador_heading title=”CONFERENCE SCHEDULE” desc=”Below you’ll find the schedule for Highlight Jordan. We’ll keep this page regularly updated with all new speakers and sessions, so be sure to keep checking in!”]
8:30 am – 10:00 am
Registration & Networking
10:00 am – 10:15 am
Chair's Welcome Remarks
Ayman Irshaid
CEO & Founder, moments.
10:15 am – 10:30 am
Guest of Honor Speech
10:30 am – 10:50 am
Keynote: “What’s Next for Creators in MENA”
Delivered by a regional creative visionary on how content creators can lead economic, cultural, and digital transformation.
10:50 am – 11:10 am
Fireside Chat: The Power of Storytelling in Nation Branding. From Local Voices to Global Reach – The Storytelling Shift.
A one-on-one conversation with a top tourism leader on how digital stories are shaping the world’s view of countries like Jordan. Key focus: storytelling as a tool for culture, community, and commerce.
11:10 am – 11:30 am
From Billboards to Vitality: A Business Leader’s Perspective on the Evolution of Marketing
An intimate conversation with a legacy business leader exploring the radical shift from traditional advertising to influencer-driven, digital-first marketing. He shares insights on what’s been lost, what’s been gained, and what businesses must learn from creators in today’s attention economy.
- How did your marketing journey begin? What do you see as the most striking differences between then and now?
- Has traditional advertising lost its edge? Why do audiences today respond more to real stories than polished campaigns?
- What’s your view on the shift from company-led narratives to community-generated content?
- How can legacy brands stay relevant in a fast-paced world of algorithms, influencers, and trends?
- What can the new generation of content creators learn from traditional business values—and what can older companies learn from them?
11:30 am – 12:00 pm
Networking Coffee Break
12:00 pm – 12:40 pm
Panel Discussion: “Influencer Marketing – From Buzz to Business”
What’s changing in brand-collaborator dynamics? Are creators the new media? How brands and creators can build long-term value through strategic partnerships, trust, and transparency.
- How do you choose influencers who align with brand values—not just reach?
- Are metrics like likes and followers still relevant? What should brands measure instead?
- How has influencer fatigue changed campaign planning in 2025?
- How do influencers turn partnerships into platforms for growth?
- What’s the role of authenticity, and can it be scaled?
12:40 pm – 01:10 pm
Success Story Series – (4 Stories × 6 min)
Real, raw, and bold. 4 Stories from creators who built strong communities and brand collaborations through unique approaches.
01:30 pm – 02:30 pm
Lunch Break & Expo Visit
02:30 pm – 03:10 pm
Panel Discussion: “The Art of Storytelling – Emotion, Engagement, and Impact”
Crafting meaningful stories that connect with audiences across cultures, causes, and platforms.
- What makes a story “stick” in a noisy digital world?
- How can content balance entertainment with social responsibility?
- What role does narrative play in reshaping national identity or tourism?
- How do creators evolve their storytelling techniques over time?
- What stories are missing from the digital space—and who should tell them?
03:10 pm – 03:40 pm
Success Story Series – (4 Stories × 6 min)
Inspiring creators and marketers share their journeys, challenges, and breakthrough moments.
03:40 pm – 04:20 pm
Success Story Series – (4 Stories × 6 min)
How creators are using new platforms, formats, and AI to reshape how stories are told and consumed.
- What content formats are gaining traction in 2025 and why?
- How are creators using AI and automation without losing authenticity?
- What tools or platforms are underrated but powerful?
- How does short-form vs. long-form content strategy differ in 2025?
- How do you balance experimentation with brand consistency?
07:30 pm – 10:30 pm
Peacock Awards Ceremony Highlights
A preview of this year’s top campaigns, nominations, and special recognitions.
[eventador_heading2 top_title=”JOIN THE EVENT” title=”CONFERENCE TICKETS” desc=”The Highlight Jordan has a variety of ticket types to suit the variety of designers out there. Find out the best option for you and your team!”]
[eventador_pricing button_target=”_self” title=”Early Bird Pass” sub_title=”Price end on May 18″ desc=”Includes access to a full day of talks across the 1 days a lovely lunch and plenty of coffee” button_label=”Book Now” button_link=”https://highlightjordan.com/product/early-bird-pass/” currency=”$” price=”250″ button_icon=””][eventador_pricing_item title=”Regular Seating {Yes}” disable=”no” class=””][eventador_pricing_item title=”Unlimited Entrance {Yes}” disable=”no” class=””][eventador_pricing_item title=”2 x Coffee +Lunch {Yes}” disable=”no” class=””][eventador_pricing_item title=”Breakout Sessions {Yes}” disable=”yes” class=””][/eventador_pricing]
[eventador_pricing button_target=”_self” featured=”highlight” title=”Group of 3+” sub_title=”Price end on May 18″ desc=”Includes access to a full day of talks across the 1 days a lovely lunch and plenty of coffee” button_label=”Book Now” button_link=”https://highlightjordan.com/product/group-of-3/” currency=”$” price=”675″ button_icon=””][eventador_pricing_item title=”Regular Seating {Yes}” disable=”no” class=””][eventador_pricing_item title=”Unlimited Entrance {Yes}” disable=”no” class=””][eventador_pricing_item title=”2 x Coffee +Lunch {Yes}” disable=”no” class=””][eventador_pricing_item title=”Breakout Sessions {Yes}” disable=”yes” class=””][/eventador_pricing]
Groups of three or more will receive a 10% discount by using the code
group3plus. Also staff at non-proft and at educational institutions qualify for a 10% discount using the codes nonprofit and edu at check out
[eventador_heading title=”OUR SPONSORS & PARTNERS” desc=”We wouldn’t be able to host our conference without help from these amazing companies. A huge thanks to all our sponsors and partners!” color=”dark”]
[eventador_heading title=”JOIN IN THIS INCREDIBLE EVENT” desc=”Join us at the stunning Kempinski Hotel Dead Sea — the official venue of Highlight Jordan Summit 2025 and a breathtaking space to connect, create, and be inspired.“” color=”dark”]
Beyond the sessions. Best of #HighlightJordan
Networking at the HIGHLIGHT Jordan is built right into the schedule and even into some of the sessions. From early morning networking walks to the amazing evening events, there’s plenty of opportunity to connect with fellow marketers.
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