Content Creators Conference

We bring together
the content creators, Influencers and creatives to highlight Jordan.

07-09
August
2024
Amman, Jordan

Influencers & Content Creators

Highlight Jordan Summit is a premier conference set to take place in Amman, Jordan, in August 2024. This groundbreaking event is dedicated to leveraging the power of influencers and content creators to promote tourism in Jordan. Aligning with Jordan’s celebration of the 25 years of King Abdullah II’s Silver Jubilee, the summit aims to showcase the beauty, culture, and heritage of Jordan to the world through the lens of influential storytellers. By bringing together a diverse array of influencers, content creators, tourism professionals, and industry experts, Highlight Jordan Summit will serve as a catalyst for driving sustainable tourism growth and fostering global appreciation for Jordan’s treasures.

Highlight Jordan Man Themes

  • Unveiling Jordan's Treasures: Showcasing the diverse landscapes, historical sites, and cultural experiences that make Jordan a unique tourism destination.
  • The Power of Storytelling: Exploring how compelling narratives and captivating content can inspire travelers to explore Jordan's wonders.
  • Sustainable Tourism Practices: Discussing strategies to preserve Jordan's natural and cultural heritage while promoting responsible tourism.
  • Innovation in Tourism Marketing: Examining emerging trends and innovative approaches in influencer marketing and digital storytelling.
  • Collaboration for Impact: Cultivating partnerships between influencers, content creators, and tourism stakeholders to amplify the reach and impact of tourism campaigns.

Who will be there?

Highlight Jordan will provide attendees with valuable insights, practical skills, and networking opportunities to enhance their involvement in promoting Jordan’s tourism and celebrating its rich heritage.
  • Influencers and content creators passionate about travel, culture, and storytelling.
  • Tourism Professionals, destination marketers, and hospitality professionals seeking innovative marketing solutions.
  • Brands and businesses looking to engage with influential voices in the travel industry.
  • Government officials and policymakers involved in shaping tourism policies and strategies.

Highlight Jordan gathered a diverse array of influencers, content creators, tourism professionals, and industry experts

Below you'll find the schedule for Highlight Jordan Summit. We'll keep this page regularly updated with all new speakers and sessions, so be sure to keep checking in!

Wednesday, August 07

8:30 am – 10:00 am
( 1.30 Hours )

Registration and Networking

10:00 am – 10:15 am
( 15 Minutes )

Chair’s Opening Remarks

10:15 am – 10:30 am
( 15 Minutes )

Guest of Honor Speech

The summit kicks off with inspiring keynote speeches from prominent figures in the tourism industry, setting the stage for an engaging and insightful event.

10:30 am – 11:30 pm
( 45 Minutes )

Panel Discussion: Unveiling Jordan's Hidden Gems

Join a panel of experts as they highlight lesser-known destinations and experiences in Jordan, offering valuable insights for travelers and content creators.

11:30 am – 12:00 pm
( 30 Minutes )

Networking Coffee Break

12:00 pm – 12:15 pm
( 15 Minutes )

Photography Capturing Jordan's Beauty

Learn the art of photography from seasoned professionals and discover techniques for capturing the stunning landscapes and cultural landmarks of Jordan.

12:15 pm – 12:30 pm
( 15 Minutes )

Storytelling: Crafting Compelling Narratives

Explore the power of storytelling in promoting tourism and develop skills for crafting engaging narratives that resonate with audiences worldwide.

12:30 pm – 01:00 pm
( 30 Minutes )

Fireside Chat with Influential Storytellers

Engage in intimate conversations with influential storytellers who have explored Jordan’s culture and heritage, gaining valuable insights into their experiences and perspectives.

01:00 pm – 02:00 pm
( 1 Hour )

Networking Lunch

02:00 pm – 02:45 pm
( 45 Minutes )

Blogging Bootcamp: Writing Authentic Travel Experiences

Join experienced travel bloggers as they share tips and tricks for creating authentic and engaging travel content that resonates with readers.

02:45 pm – 03:30 pm
( 45 Minutes )

Influencer Marketing Trends and Insights

Stay ahead of the curve with a discussion on the latest trends and best practices in influencer marketing, and learn how influencers can drive tourism growth in Jordan.

07:00 pm – 11:30 pm
( 3:30 Hours )

Celebrating Connections and New Beginnings

Wrap up the summit with a celebratory reception, providing attendees with an opportunity to network, forge new connections, and celebrate the success of Highlight Jordan Summit.

Thursday, August 08

9:00 am - 10:00 am

Departure to Dead Sea - Experience of a Lifetime

Embark on an unforgettable journey to the Dead Sea, one of the world’s most iconic natural wonders. Travel in comfort as you make your way to the shores of this unique salt lake, located at the lowest point on Earth.

10:00 am – 02:00 pm
( 4 Hours )

On-site Activities:

1. Dead Sea Spa Experience: Relax and rejuvenate with a therapeutic mud bath and float in the buoyant waters of the Dead Sea, known for their healing properties.

2. Cultural Exploration: Learn about the history and significance of the Dead Sea region, including its role in ancient civilizations and its geological features.

3. Adventure Excursions: Choose from a variety of optional activities such as hiking, camel rides, or off-road desert tours to further explore the beauty of the Dead Sea area.

02:00 pm – 04:00 pm
( 2 Hour )

Afternoon Sessions:

1. Lunch by the Dead Sea: Indulge in a delicious lunch featuring local Jordanian cuisine, served with panoramic views of the Dead Sea coastline.

2. Panel Discussion: Sustainable Tourism Practices at the Dead Sea Engage in a discussion on the importance of sustainable tourism practices in preserving the fragile ecosystem of the Dead Sea region, with insights from environmental experts and local stakeholders.

05:00 pm – 10:00 pm
( 5 Hour )

Late Afternoon Departure - Reflecting on the Dead Sea Experience

Depart from the Dead Sea with cherished memories and newfound appreciation for this extraordinary natural wonder. Reflect on your experiences and insights gained during the journey back to Amman.

Friday, August 09

7:00 am - 11:00 am

Departure to Petra - The Rose-Red City

Embark on a captivating journey to Petra, an ancient city carved into the rose-red cliffs of southern Jordan. Travel in comfort as you make your way to one of the New Seven Wonders of the World, steeped in history and mystery.

On-site Activities in Petra:

1. Guided Tour of Petra: Explore the iconic archaeological site of Petra with an expert guide, marveling at its intricate rock-cut architecture and discovering its fascinating history dating back to ancient times.

2. Treasury and Monastery Visit: Admire the breathtaking facades of the Treasury and the Monastery, two of Petra’s most iconic monuments, and learn about their significance in Nabatean culture.

3. Lunch in Petra: Enjoy a delicious lunch featuring traditional Jordanian cuisine, served at a scenic location within the Petra archaeological park.

Afternoon Sessions:

Departure to Wadi Rum - The Valley of the Moon

Continue your journey to Wadi Rum, a vast desert landscape known for its stunning natural beauty and unique rock formations. Travel through the awe-inspiring desert terrain as you head towards your next destination.

On-site Activities in Wadi Rum:

1. Jeep Tour of Wadi Rum: Embark on an exhilarating jeep tour of Wadi Rum, exploring its towering sandstone cliffs, ancient rock bridges, and vast sand dunes. Marvel at the surreal landscape that has captivated travelers for centuries.

2. Bedouin Cultural Experience: Immerse yourself in Bedouin hospitality with a visit to a traditional Bedouin camp, where you can enjoy tea, coffee, and conversation with local residents. Learn about Bedouin culture, customs, and traditions firsthand.

3. Sunset Experience: Witness the breathtaking beauty of a Wadi Rum sunset as the desert landscape is bathed in golden light, creating a magical ambiance that is truly unforgettable.

The Highlight Jordan Summit has a variety of ticket types to suit the variety of designers out there. Find out the best option for you and your team!

Early Bird Pass

$250

Includes access to a full day of talks across the 1 day a lovely lunch and plenty of coffee

Book Now
  • Regular Seating Yes
  • Unlimited Entrance Yes
  • Breakout Sessions Yes

Group of 5+ Discount

$875

Includes access to 5 persons to a full day of talks across the 1 day a lovely lunch and plenty of coffee

Book Now
  • Regular Seating Yes
  • Unlimited Entrance Yes
  • Breakout Sessions Yes

Why Attend:

  • Gain insights from industry leaders and influencers on effective tourism marketing strategies.
  • Discover hidden gems and untold stories that will inspire your content creation efforts.
  • Contribute to the sustainable development of Jordan's tourism industry while celebrating King Abdullah II's Silver Jubilee.

Beyond the sessions. Best of #HighlightJordan

Networking at the HIGHLIGHT Jordan is built right into the schedule and even into some of the sessions. From early morning networking walks to the amazing evening events, there’s plenty of opportunity to connect with fellow marketers.

We wouldn't be able to host our conference without help from these amazing companies. A huge thanks to all our sponsors and partners!

You will definitely
fall in love with
Jordan.