Ayman Irshaid CEO & Founder, moments.

In a world where attention is currency and influence is power, creators are becoming the new architects of culture and commerce. This keynote explores the rise of the creator economy, where individuals with authentic voices and creative vision are transforming industries, reshaping consumer behavior, and driving economic growth.

A one-on-one conversation with a top tourism leader on how digital stories are shaping the world’s view of countries like Jordan. Key focus: storytelling as a tool for culture, community, and commerce.

An intimate conversation with a legacy business leader exploring the radical shift from traditional advertising to influencer-driven, digital-first marketing. He shares insights on what’s been lost, what’s been gained, and what businesses must learn from creators in today’s attention economy.

• How did your marketing journey begin? What do you see as the most striking differences between then and now?
• Has traditional advertising lost its edge? Why do audiences today respond more to real stories than polished campaigns?
• What’s your view on the shift from company-led narratives to community-generated content?
• How can legacy brands stay relevant in a fast-paced world of algorithms, influencers, and trends?
• What can the new generation of content creators learn from traditional business values—and what can older companies learn from them?

Real, raw, and bold. 2 Stories from creators who built strong communities and brand collaborations through unique approaches.

What’s changing in brand-collaborator dynamics? Are creators the new media? How brands and creators can build long-term value through strategic partnerships, trust, and transparency.

1. How do you choose influencers who align with brand values—not just reach?
2. Are metrics like likes and followers still relevant? What should brands measure instead?
3. How do influencers turn partnerships into platforms for growth?
4. What’s the role of authenticity, and can it be scaled?

Real, raw, and bold. 4 Stories from creators who built strong communities and brand collaborations through unique approaches.

Crafting meaningful stories that connect with audiences across cultures, causes, and platforms.

1. What makes a story “stick” in a noisy digital world?
2. How can content balance entertainment with social responsibility?
3. What role does narrative play in reshaping national identity or tourism?
4. How do creators evolve their storytelling techniques over time?
5. What stories are missing from the digital space—and who should tell them?

Inspiring creators and marketers share their journeys, challenges, and breakthrough moments.

How creators are using new platforms, formats, and AI to reshape how stories are told and consumed.

1. What content formats are gaining traction in 2025 and why?
2. How are creators using AI and automation without losing authenticity?
3. What tools or platforms are underrated but powerful?
4. How does short-form vs. long-form content strategy differ in 2025?
5. How do you balance experimentation with brand consistency?

A preview of this year’s top campaigns, nominations, and special recognitions.!